
Personalised yachting services, built on more than 35 years of real experience.
37South is a full-service luxury yachting company based in Auckland, New Zealand. Founded in 1988 by former superyacht captains, the company was built on hands-on experience and a commitment to delivering expert support and exceptional service. That same hands-on approach still drives us today, offering personalised service, local knowledge, and a global perspective to support yacht owners, captains, charterers, and brokers.

With over three decades of experience, we've supported yachts across every aspect of ownership, operations, and charter. We're proud corporate members of MYBA, the recognised standard for excellence in the superyacht industry, along with AYSS and NZ Marine, giving us strong global connections and access to the latest industry standards. Our team is known for being responsive and highly knowledgeable, combining local insight with global reach.


Built on real-world experience and attention to detail, our team brings practical insight and personalised service to every client we support.

Hear from clients who have trusted 37South to manage their charter experience around the world.

Whether you're entering the market or exploring charter, 37South delivers strategic advice, trusted representation, and tailored support to help you move forward with confidence.

Explore our selection of superyachts for sale, with expert guidance at every step to help you find the yacht that fits your vision and lifestyle.
For peak seasons and the most sought-after yachts, we recommend planning 6 to 12 months in advance. This allows time to secure your preferred vessel, crew, and itinerary.
The South Pacific is often enjoyed between May and October, when conditions are more stable, humidity is lower, and cruising is most comfortable.
We guide you through vessel selection based on your group size, preferred destinations, onboard amenities, and travel style, ensuring the yacht aligns perfectly with your expectations.
Yes. Every charter is fully tailored to your preferences, from the destinations you visit to the activities, dining experiences, and the pace of travel that suits you.
We manage everything from yacht selection and itinerary design to provisioning, logistics, and special requests, ensuring a seamless experience from your first enquiry through to embarkation.