
At 37South, charter management is about more than placing your yacht on a booking site. It’s about strategic oversight, tailored promotion, and day-to-day support, all designed to generate the right charter opportunities while protecting the long-term value of your vessel.








We work closely with owners and captains to manage enquiries, bookings, and owner use, ensuring the charter calendar runs smoothly while providing reliable support throughout the season.
Our team manages the operational side of charter, including compliance and contract support, such as MYBA agreements and flag regulations, as well as APA handling and clear financial reporting.
Our global charter platforms and broker networks will actively promote your yacht. With our help, you can reach the right audience, and we provide dedicated support across time zones, 7 days a week.
Our team provides honest insight into where charter opportunities exist, what constraints may apply, and how to position your yacht competitively in those markets. With decades of industry experience, we help owners understand demand, regional trends, and the factors that influence successful charter activity.
Charter activity can introduce your yacht to a wider audience while supporting its reputation in the market. Careful positioning and marketing help ensure your yacht stands out while maintaining the standards expected in the luxury charter sector.
Our team combines decades of experience working with motor and sailing yachts across global charter markets. This experience allows us to guide owners through the complexities of charter positioning, marketing and operational considerations.
We leverage long-standing relationships with charter brokers, travel advisors and clients around the world. Whether your yacht is cruising the South Pacific or the Mediterranean, our global reach ensures wide exposure while our boutique service model provides personalised support for each owner.
Whether purchasing or selling, our team provides considered guidance, market intelligence, and end-to-end transaction support to ensure a smooth and well-managed process.